Media Strategy and Planning

  • Develop media goals and budget
  • Create holistic media strategies engineered to deliver measurable results 
  • Evaluate digital and traditional media forms
  • Provide media recommendation with rationale to achieve business goals

Communications Strategy and Activation

  • Evaluate the role of public relations and organic influencer outreach
  • Develop social community management and content strategy plan
  • Create communications plan-of-action

eCommerce Support

  • Website design and development
  • Email, CRM and UX strategy
  • Search Engine Optimization and content development
  • Search Engine Marketing strategy, activation and measurement
  • Programmatic display and re-targeting
  • Paid social advertising and influencer marketing¬†
  • Amazon channel management, organic marketing, advertising, brand protection

Strategies to Drive Retail Point-of-Sale Conversions

  • Analyze media solutions, platforms and tactics to increase retail sales velocity
  • Evaluate connected and linear TV, digital and terrestrial radio
  • Develop retailer-specific shopper and experiential programs
  • Design localized social, video and influencer campaigns
  • Strategic use of print and out-of-home advertising