Welcome

Zeldes Media Advisors provides customized media advisory services to emerging consumer brands, offering executive-level strategy, insights and attention to founders and their leadership.

We make recommendations on how to address the intersection of DTC eCommerce, Amazon and Retail while our network of boutique service providers share our passion for understanding budget-conscious brand needs.

health • beauty • cannabis • food • beverage • fashion

About

About The Founder

Rich Zeldes, Founder and CEO of Zeldes Media Advisors, gained a wealth of experience over 25+ years in media strategy, planning and buying across digital and traditional platforms.

Rich’s knowledge and understanding of emerging brands and their challenges and opportunities led to many long-term business relationships and positive outcomes for founders and their investors.

In Fall, 2019, Rich launched Zeldes Media Advisors to offer executive-level strategy, insights and attention to brand founders and leadership at emerging health, beauty, cannabis, food and fashion brands.

Rich is singularly focused on providing an answer to the current agency ecosystem for smaller brands by delivering speed and efficiency along with a curated group of boutique service providers who share his passion for emerging and budget-conscious brands.

Rich continually studies the ever-changing media and ad-tech landscape to assure his clients receive the best possible strategic thinking, value, and ROI.  

917-509 0651 | rich@zeldesmedia.com

Services

Media Strategy and Planning

  • Develop media goals and budget
  • Create holistic media strategies engineered to deliver measurable results 
  • Evaluate digital and traditional media forms
  • Provide media recommendation with rationale to achieve business goals

Communications Strategy and Activation

  • Evaluate the role of public relations and organic influencer outreach
  • Develop social community management and content strategy plan
  • Create communications plan-of-action

eCommerce Support

  • Website design and development
  • Email, CRM and UX strategy
  • Search Engine Optimization and content development
  • Search Engine Marketing strategy, activation and measurement
  • Programmatic display and re-targeting
  • Paid social advertising and influencer marketing 
  • Amazon channel management, organic marketing, advertising, brand protection

Strategies to Drive Retail Point-of-Sale Conversions

  • Analyze media solutions, platforms and tactics to increase retail sales velocity
  • Evaluate connected and linear TV, digital and terrestrial radio
  • Develop retailer-specific shopper and experiential programs
  • Design localized social, video and influencer campaigns
  • Strategic use of print and out-of-home advertising