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Media Strategy and Planning
- Develop media goals and budget
- Create holistic media strategies engineered to deliver measurable results
- Evaluate digital and traditional media forms
- Provide media recommendation with rationale to achieve business goals
Communications Strategy and Activation
- Evaluate the role of public relations and organic influencer outreach
- Develop social community management and content strategy plan
- Create communications plan-of-action
eCommerce Support
- Website design and development
- Email, CRM and UX strategy
- Search Engine Optimization and content development
- Search Engine Marketing strategy, activation and measurement
- Programmatic display and re-targeting
- Paid social advertising and influencer marketing
- Amazon channel management, organic marketing, advertising, brand protection
Strategies to Drive Retail Point-of-Sale Conversions
- Analyze media solutions, platforms and tactics to increase retail sales velocity
- Evaluate connected and linear TV, digital and terrestrial radio
- Develop retailer-specific shopper and experiential programs
- Design localized social, video and influencer campaigns
- Strategic use of print and out-of-home advertising
